INTRODUCTION

ARRON BURTON, DUNHILL AWARD WINNER AND GRADUATE OF CENTRAL SAINT MARTINS FOUNDED ARRONBURTON.STUDIO™ IN 2022.

ARRONBURTON.STUDIO™ IS A MADE TO ORDER COMPANY BASED IN THE UNITED KINGDOM. THE INTERNATIONAL MILIEU IS BUILT AROUND CRAFTMANSHIP, NON-SEASONAL COLLECTIONS, AND SUITABLE ARTEFACTS.

THE DIRECTION OF ARRONBURTON.STUDIO™ IS KNOWN FOR AN UNFILTERED LENS OF GRIT, AND RAWNESS. THE INTENTION IS TO REDEFINE THE CONVENTIONAL PERCEPTIONS AROUND MASCULINITY, WORKING CLASS, AND ANONYMITY.

ARRONBURTON.STUDIO™ HAS BEEN INTERRELATED AROUND THE TRIAL AND ERORR OF DECONSTRUCTING SYMBOLIC GARMENTS, AND RE-PRODUCING THEM IN A NEW WAY. FROM PAINTING DEAD STOCK FABRIC AND USING UNCONVENTIONAL MATERIAL SUCH AS BIN LINERS AND WIRE THIS SATIRISES THE IDEAL OF LUXURY AND ALLOWS A NEW LANGUAGE TO EXIST.

AT FIRST GLANCE THE GARMENTS APPEAR TO SHOW TOUGHNESS AND VULGARITY - YET BENEATH THIS RUGGED FAÇADE LIES A NUANCED DUALITY OF MASCULINITY. A POIGNANT REMINDER TO THE VIEWER TO RECONSIDER THEIR PRECONCEIVED NOTIONS OF CLASS AND HOW THE RUGGED EXTERIOR IS A REPRESENTATION OF GRIT AND SURVIAL - AN INTERNAL OPUELENCE CRAFTED IN THE CRUCIBLE OF HARDSHIP.

GROWING UP WEARING A TRACKSUIT BECAME AN ACT OF BOTH REBELLION AND COMPLIANCE, OFFERING A FALSE SENSE OF SECURITY WHILE FEELING EXPOSED TO INNER CONFLICTS. THIS DUALITY IS A REPRESENTATION OF THE UNIVERSAL STRUGGLE FOR AUTHENTICITY AMIDST SOCIETAL PRESSURE, AS TRYING TO NAVIGATE THE DELICATE BALANCE BETWEEN FITTING IN AND EXPRESSING ONES TRUE SELF. HIDING BEHIND THESE LENSES MADE IT EASIER - ULTIMATELY, THE JOURNEY FROM USING THE TRACKSUIT AS ARMOUR TO EMBRACING GENUINE SELF-EXPRESSION INVITES LIBERATION AND ENCOURAGES A RICHER INTERACTION WITH THE WORLD, CHALLENGING INDIVIDUALS TO STEP OUT FROM BEHIND THEIR MASKS AND REVEAL THEIR TRUE IDENTITIES.

ARRON BURTON’S MA COLLECTION AT CENTRAL SAINT MARTINS WAS BASED ON BEING BROUGHT UP IN AN ALL MALE STATE SCHOOL AND THE STRUGGLE TO SURVIVE AGAINST SOCIETAL EXPECTATIONS AND ECONOMIC PRESSURES WHILST BEING LABELED SOCIALLY UNDESIRABLE.

ARRON BURTON’S MUSE ORIGINATES FROM AN SCRUFFY SCHOOL BOY, TO AN UNCONVENTIONAL SCALLY - ALL MALES WHO BECAME A GREATER VERSION THAN HE ONCE WAS. THE MUSE OF ARRONBURTON.STUDIO™ SYMBOLISES TRANSFORMATION AND RESILIENCE. A MAN WITH A SENSE OF DESIRE THAT DIDN’T LET THE PAST AND STRUGGLE RUIN HIS SURVIVAL IN THE PRESENT.

FROM A JOURNEY OF SELF-DISCOVERY AND BEING INFLUENCED BY A MALE-DOMINATED UPBRINGING THE STUDIO AIMS TO CHALLENGE SOCIETAL STIGMA ATTACHED TO WORKING-CLASS IDENTITIES, PARTICULARLY "SCALLYS," ADVOCATING FOR EMPATHY OVER DEHUMANISATION AND PROMOTING DEEPER CONTEMPLATION OF THE SOCIAL IMPLICATIONS BEHIND CLOTHING AND THE REPRESENTATION OF SOCIAL CODES.

THE INTENTION IS TO BREAK DOWN THE STIGMA OF THE REJECTS OF SOCIETY AKA ‘CHAVS’– LOOKING AT THE ETHICS AROUND THE SOCIALLY UNDESIRABLE. THE GROUP OF SOCIETY THAT IS PERCEIVED INEPTLY IN THE BRUTALITY OF CAPITALISM. STEPPING OUT FROM BEHIND SOCIETAL MASKS AND FOSTERING A CULTURE THAT VALUES AUTHENTICITY OVER CONFORMITY. IN A WORLD OFTEN FRAUGHT WITH JUDGMENT.

THE INTENTION IS TO BREAK DOWN THE STIGMA OF THE REJECTS OF SOCIETY AKA ‘CHAVS’– LOOKING AT THE ETHICS AROUND THE SOCIALLY UNDESIRABLE. THE GROUP OF SOCIETY THAT IS PERCEIVED INEPTLY IN THE BRUTALITY OF CAPITALISM. STEPPING OUT FROM BEHIND SOCIETAL MASKS AND FOSTERING A CULTURE THAT VALUES AUTHENTICITY OVER CONFORMITY. IN A WORLD OFTEN FRAUGHT WITH JUDGMENT.